Advertising / Marketing methods to increase
the visibility of a website in search engine results pages (SERPs). SEM
strategies include:  Search engine
optimization attempts to improve rankings for relevant keywords in
search results by improving a web site's structure, content, and
relevant backlink count.
Pay per click
advertising uses sponsored search engine listings to bring customers to a
web site. The advertiser bids for search terms, and the search engine
ranks ads based on a competitive auction as well as other factors. Paid inclusion
feeds listings into search engines, typically comparative shopping sites
like Nextag. Social media
optimization promotes by placing ideas within online communities with
the hope that they will spread virally. Video Search
Marketing attempts to promote a business by strategically placing short
video clips on websites such as YouTube to be picked up search engine
spiders or promoted through internal rating systems. | 
